Stop Second-Guessing. Start Scaling
Your no-BS, big-sister-in-business guide to building a badass brand without the burnout. This is where we ditch the hustle and build a business that’s actually, unapologetically you.
IS THIS REALLY IT?
Let me guess. You started your business for freedom, but right now, it feels more like a 24/7 job you can’t quit. You’re posting on Instagram, replying to DMs at midnight, and your to-do list is longer than a CVS receipt. You’re making some money, but you’re exhausted, overwhelmed, and secretly wondering if you’re even cut out for this.
You see other women online scaling to the moon, and you’re thinking, “What am I doing wrong?” You’ve tried the free webinars, downloaded the PDFs, and maybe even hired a coach who gave you a cookie-cutter strategy that felt… off.
Real talk:
You’re not doing anything wrong. You’re just doing it alone. And you’re trying to follow a map that wasn’t made for you.
THE CEO GLOW UP
The CEO Glow Up is my 1:1 mentorship program for the woman who is ready to stop being the best-kept secret and start being the go-to in her industry. This isn’t another stuffy coaching program. This is your business glow up, your confidence glow up, and your life glow up, all rolled into one.
Think of me as your business-savvy big sister. I’ll be in your corner, cheering you on, but I’ll also be the one to give you the tough love you need to hear. We’ll get real about what’s holding you back, create a roadmap that feels good to you, and get you the results you’ve been dreaming of.
Week 1:
The Foundation Fix
Before we can build, we need a solid foundation.
We’ll get crystal clear on your vision, your values, and your “why.” We’re ditching the shoulds and getting real about what you actually want your business and life to look like. No more playing small.
It’s time to own your ambition.
Week 2:
The Money Makeover
Let’s talk money, honey.
We’re auditing your offers, raising your prices, and creating a pricing structure that actually pays you what you’re worth. We’ll map out a clear path to your income goals, so you can stop stressing and start stacking.
Week 3:
The Systems Shake-Up
Burnout is canceled.
This week is all about creating simple systems and automations that give you your time back. We’re talking client onboarding, project management, and content creation workflows that run on autopilot, so you can focus on what you do best.
Week 4:
The Content That Converts
No more posting and praying.
We’ll develop a content strategy that’s so you, it hurts. We’ll find your unique voice, craft a message that magnetizes your dream clients, and create a content plan that you can actually stick to. Get ready to show up online with confidence and clarity.
Week 5:
The Magnetic Marketing Plan
No more posting and praying.
We’ll develop a content strategy that’s so you, it hurts. We’ll find your unique voice, craft a message that magnetizes your dream clients, and create a content plan that you can actually stick to. Get ready to show up online with confidence and clarity.
Week 6:
The CEO Mindset
The final piece of the puzzle.
We’ll tackle imposter syndrome, fear of failure, and any other mindset blocks that are holding you back. You’ll leave this program feeling like the confident, capable CEO you were always meant to be.
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This isn’t a cookie-cutter program. For six full weeks, I’m walking alongside you — looking at your business, your goals, your challenges, and helping you create solutions that are tailored to YOU. We deep dive into your business model, client experience, marketing strategy, and mindset so that everything you build is rooted in clarity and aligned with your version of success.
You’re not just “in a program” — you have a coach in your corner. -
Each week, we meet for a full hour on Zoom to focus on your most important needle-movers. We’ll map out offers, pricing, systems, marketing, and your schedule — and leave each session with clear action steps. It’s like having a personalized roadmap created live, in real-time, with feedback and strategy built around your actual business.
No more second-guessing your next move. I’m helping you build it as we go.
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Got a client crisis? Launch anxiety? Question about something random in your CRM at 2PM on a Wednesday? You’ll have private voice/text access to me on Voxer (a walkie-talkie app), Monday through Friday. This is where we troubleshoot, celebrate wins, and keep you accountable between calls — so you’re never stuck waiting for “next week.”
Because coaching support shouldn’t end when the Zoom does. -
You’ll receive plug-and-play systems I’ve used to scale my own biz — customized to fit your services and workflow. This includes prep guides, inquiry responses, email templates, and automation setups (like HoneyBook or Dubsado workflows). You don’t just get strategy, you get the tools to execute it with ease.
Think of it like the business backend you’ve always wanted — handed to you on a silver platter. -
After our 1:1 coaching ends, your support doesn’t stop. You’ll get a full year of access to The Edit, my exclusive online membership and community built for photographers who are ready to grow with intention. Inside, you’ll find:
Monthly trainings + guest expert sessions
Content prompts and strategy support
Behind-the-scenes of a booked + balanced biz
A private community of likeminded creatives on the same journey
This is where you stay supported, stay inspired, and keep evolving as a CEO — long after our coaching wraps.
What You Get
Investment
Starting at $900
(Payment plans available — because we’re not about stress here.)
Ready to reclaim your energy, elevate your offers, and step into your CEO era?
From The Besties
“Chey’s framework completely blew my mind. I truly thought I was just meant to live in the constant cycle of burn-out. I had no idea how obtainable it was to be able to build a photography business that truly feels balanced. Being a mom of 5, I am so thankful that I am no longer missing out on things with my family because I now have a healthy work-life balance and im able to build the business I always wanted. I can’t recommend this investment enough”
- Kayla, Newborn Photographer
“Cheyenne didn’t just coach me — she saved my dream. I was ready to give up my passion for photography and close my studio doors because my business was a mess. I under valued myself and had no idea how much I just didn’t understand how to reach my ideal clients. After working with her I am finally consistently attracting my ideal clients and working half the time that I was before. I finally feel so connected to my passion for photography again.”
- Chelsea, Family Photographer
