BOOKED + BALANCED COACHING
For the burnt-out-but-still-dreaming photographer who’s done being booked and busy — and ready to be booked and balanced.
You didn’t start your photography business to hustle 24/7.
You started it for freedom. For creativity. For the life you actually want.
But right now? You’re drowning in “shoulds,” stuck in your inbox, and running on caffeine and Canva.
It’s time to build a business that supports your life — not the other way around.
Welcome to Booked & Balanced™, my signature 1:1 coaching container designed to help photographers like you go from overworked and underpaid to confident, aligned, and consistently booked without burning out.
THE BOOKED + BRANDED FRAMEWORK
A five-phase transformation, backed by strategy and soul.
PHASE ONE:
Vision & Values Clarity
Because you can’t build what you haven’t defined.
We uncover what your version of success looks like — then build everything around that.
You’ll walk away with:
Your big-picture life + biz vision (freedom, high-end, part-time… YOUR call)
Core values that guide every business decision
Your personalized definition of “balance” (no cookie-cutter blueprints here)
You don’t need to scale. You need to feel safe first.
PHASE TWO:
Dream Client Deep Dive
Attraction > Hustle. Always.
We stop guessing and start magnetizing. No more vague ideal client avatars — we get real.
You’ll uncover:
The deep beliefs, desires, and buying behavior of your dream clients
How to niche without boxing yourself in
Magnetic messaging that speaks directly to the people ready to pay your rate
If your content feels off, it’s probably your clarity — not the algorithm.
PHASE THREE:
Aligned Offer + Pricing Audit
Your pricing isn’t too high. Your backend just isn’t built to support it (yet).
Let’s clean it up and cash in.
We’ll refine:
Your offer suite to feel high-touch and sustainable
Pricing that’s rooted in profit, not panic
A delivery plan that doesn’t drain you
Your mindset around money and charging what you’re worth
Charging more won’t fix your broken backend…
PHASE FOUR:
Simple CEO Systems
Let’s make “I’m just so behind” a thing of the past.
We automate the stuff that’s stressing you out and create routines that support both your business and your life.
You’ll set up:
An automated inquiry-to-delivery workflow (CRM + email templates + prep guides)
Weekly biz rituals (hello, CEO day + batching life)
Systems that save your sanity and time-blocks that honor motherhood and rest
You don’t need an assistant. You need a system.
PHASE FIVE:
Marketing with Heart
Sustainable visibility that doesn’t drain your soul.
We create a visibility plan that’s aligned, consistent, and true to you.
You’ll have:
A personalized content plan (Instagram, TikTok, email, blog — choose your lane)
Your 4 content pillars: Personal, Authority, BTS, and Transformation
Clarity on how to market without constantly performing
A strategy you can stick to — even when life gets lifey
Booked & Balanced content plan: 3x a week, 0 burnout.
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This isn’t a cookie-cutter program. For six full weeks, I’m walking alongside you — looking at your business, your goals, your challenges, and helping you create solutions that are tailored to YOU. We deep dive into your business model, client experience, marketing strategy, and mindset so that everything you build is rooted in clarity and aligned with your version of success.
You’re not just “in a program” — you have a coach in your corner. -
Each week, we meet for a full hour on Zoom to focus on your most important needle-movers. We’ll map out offers, pricing, systems, marketing, and your schedule — and leave each session with clear action steps. It’s like having a personalized roadmap created live, in real-time, with feedback and strategy built around your actual business.
No more second-guessing your next move. I’m helping you build it as we go.
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Got a client crisis? Launch anxiety? Question about something random in your CRM at 2PM on a Wednesday? You’ll have private voice/text access to me on Voxer (a walkie-talkie app), Monday through Friday. This is where we troubleshoot, celebrate wins, and keep you accountable between calls — so you’re never stuck waiting for “next week.”
Because coaching support shouldn’t end when the Zoom does. -
You’ll receive plug-and-play systems I’ve used to scale my own biz — customized to fit your services and workflow. This includes prep guides, inquiry responses, email templates, and automation setups (like HoneyBook or Dubsado workflows). You don’t just get strategy, you get the tools to execute it with ease.
Think of it like the business backend you’ve always wanted — handed to you on a silver platter. -
After our 1:1 coaching ends, your support doesn’t stop. You’ll get a full year of access to The Edit, my exclusive online membership and community built for photographers who are ready to grow with intention. Inside, you’ll find:
Monthly trainings + guest expert sessions
Content prompts and strategy support
Behind-the-scenes of a booked + balanced biz
A private community of likeminded creatives on the same journey
This is where you stay supported, stay inspired, and keep evolving as a CEO — long after our coaching wraps.
What You Get
Investment
Starting at $900
(Payment plans available — because we’re not about stress here.)
Ready to reclaim your energy, elevate your offers, and step into your CEO era?
From The Besties
“Chey’s framework completely blew my mind. I truly thought I was just meant to live in the constant cycle of burn-out. I had no idea how obtainable it was to be able to build a photography business that truly feels balanced. Being a mom of 5, I am so thankful that I am no longer missing out on things with my family because I now have a healthy work-life balance and im able to build the business I always wanted. I can’t recommend this investment enough”
- Kayla, Newborn Photographer
“Cheyenne didn’t just coach me — she saved my dream. I was ready to give up my passion for photography and close my studio doors because my business was a mess. I under valued myself and had no idea how much I just didn’t understand how to reach my ideal clients. After working with her I am finally consistently attracting my ideal clients and working half the time that I was before. I finally feel so connected to my passion for photography again.”
- Chelsea, Family Photographer
